The unexpectedly good Wonderbly 2020 round-up!

2020 was undoubtedly the strangest of times. But before we close the book on this year, we wanted to celebrate the wondrous things that happened at Wonderbly. Because as well as eating way too much banana bread, spending zillions of hours on Zoom and attempting some unfortunate DIY haircuts, we worked very hard to spread joy across the globe with our magical stories.

Here are some of our 2020 highlights:

1. We hit a marvellous milestone of six million books sold!

wonderbly 2020 new year

In the seven years since we wrote and illustrated our first personalised children’s book, Lost My Name, we have been very busy making stories. This year, we sold our six-millionth book! That’s lots and lots of happy storytimes.

2. We made books for nearly one million children and grown-ups

That’s like the entire population of Austin, Texas! We’re actually considering making our own Wonderbly city one day. We’d give everyone free puppies and read bedtime stories to the whole city over a loudspeaker every single night.

3. During lockdown, we gave away 10,000 free books to NHS healthcare workers

wonderbly 2020 new year

We wanted to give these marvellous, wondrous, real-life heroes a little storytime magic for the precious moments they spent with family.

4. The bestselling book of lockdown was I Love Daddy This Much

As a company started by three dads, we were very happy to learn that dads were getting some extra love this year! (Of course, we all know that mums are REALLY the best though.)

5. Lost My Name was the bestselling book of 2020

wonderbly 2020 new year

A story where you escape the four walls of your room to a magical land filled with talking animals, rainbow roads and magical adventure? We can’t imagine why it was so popular in 2020.

6. The most popular names used were Olivia and Noah

There were a whopping 4,384 Olivias and a tremendous 4,289 Noahs. But our customers are a diverse lot. Our books were personalised for a mind-boggling 73,181 different names this year!

7. We received a massive 4,403 touching, heartfelt reviews

wonderbly 2020 new year

It seems our lovely customers just can’t get enough of telling us how great we are. Stop it! We’re blushing. (Actually, no. Don’t stop. Ever.)

8. We launched 13 shiny new stories!

Helping you make storytime more loving, creative and adventurous, we unleashed a treasure trove of sparkly new personalised books throughout the year. Some of our favourites include:

wonderbly 2020 new year

To celebrate the start of a bright new chapter of storytime in 2021, there’s 21% off all personalised books in our New Year Sale.

To the bookshop!